updating product videos

Goal: To update every outdated product video on their YouTube channel and drive views on Instagram by creating reels from captured footage.

Safety Speed Manufacturing has many amazing woodworking products, but their YouTube videos were outdated and Instagram page was lacking. During Summer 2023, I was able to work with their Marketing director to update every outdated video and create short form content for their Instagram page. Since then, the videos I created have reached over 1 million views combined.